Mercedes Smithson.

As a relatable budgeting and lifestyle creator, I make honest and down-to-earth content for mums and working women trying to make ends meet. I work full-time for the NHS and share my own experience juggling motherhood, rising living costs, and trying to build a better life through side hustles and smart money habits. My content includes weekly food shops, budgeting tips, family meal planning, and affordable product finds. I also talk about topics like mum guilt, loneliness, debt and mental health in a way that really connects with my audience. My followers are mostly UK-based women aged 25 to 44 who come to my page for realistic advice, emotional support and relatable everyday content. Im a great fit for campaigns aimed at families, food, home, money-saving tools, and value-led products that help women feel in control of their finances and lives.