For each of the influencer's linked social media accounts, we take the most recent post that is at least 7 days old and divide its total interactions (e.g. likes, comments, bookmarks) by the number of followers before multiplying by 100 to get the percentage.
This number is aggregated across the linked social media accounts. Although we update this metric regularly, it may not be up-to-date to the day.
Want to learn more about this important KPI?
Read our article on the subject.
